Submitted by: Johnray Daniels

Have you heard of the concept of niche marketing with catalogs? It is basically the process of being more specific and targeted when you print catalogs for marketing. Instead of aiming for that mass audience, you are basically customizing your catalog printing for that niche market that gives you almost 100% response rates for your message. If you want to achieve this for your color catalogs then you might want to go through the list below. I am going to give you here the specific tricks that should help your catalog printing be effective in those niche markets.

1. Templates made for their kind of market First we come to the template. You cannot just choose any kind of catalog template for use in that niche market. You must choose a very precise catalog template that will be well suited to attract your target audiences easily.

For example, if the target market for your color catalogs are people that are always busy and are on the go just like busy corporate types or even high flying travellers, then the right catalog templates for them are the ones that are small, easy to carry and easy to keep in the pocket.

However, if your target niche market are the more picky people, the connoisseur customers for example, then the best catalog template are the larger more spacious ones that can hold a lot of information. The more adapted your catalogs are to audiences like these, the more effective they are at their job.

2. Using a unique selling proposition that relates to them Remember as well that each niche market typically has only a few unique selling propositions that appeal and relate to them. They are not swayed by all those general marketing messages. You have to appeal to their specific needs, wants and preferences if you want to sell effectively through your catalogs.

That is why it is important for you to always do market research on those demographics and choose the best selling proposition to them. The more related your proposition is to their interests, the more you can succeed in niche marketing with color catalogs.

3. Images and photographs that they can identify with When it comes to messages, succeeding in niche marketing with catalogs means, using images and photographs that your audiences can identify with. They must easily be able to figure out what the message is, and of course they must be able to identify themselves or relate to the people in your color catalog images. You cannot really engage with readers if they cannot connect with those catalog images, so make sure you choose those images very carefully.

4. Words and colloquialisms they are comfortable with Words are also a big key to succeeding in niche marketing with color catalogs. You must always try to use words and colloquialisms that most of them are comfortable with and even like if possible.

5. By speaking exactly in their own language, you can easily gain the trust and acceptance of that niche market and of course gain an increase in responses from them. So make sure that you do your homework and figure out exactly what words are best used to attract and engage your niche markets.

6. Response invitations ideal for their lifestyle Finally, to finish off your effective niche marketing catalog, you should take note of your invitation for response. You must always compose these call to actions in a specific way that fits your niche market s lifestyle.

If your market is typically online on the Internet, then it is best to compose your call to action through an email or website printed in the catalog. If of course they are more of a phone market or even a direct mail market, then of course you should emphasize those modes. The more they are comfortable with the invitation to response the better response rates of course you will have.

So those are the best tips and tricks to promote to a niche market using your color catalogs. Remember all of these always and your own custom catalogs will always have an advantage in niche marketing. Good Luck!

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