By Weihua

In recent days, according to Bangkok Bank to disclose the Chinese Ministry on the 7th of last year, Thailand exports almost all major industries by Western financial crisis, exports accounted for about Qi Cheng production, particularly in European and American markets were not spared from the footwear industry mainly Difficult. This article comes from the textile resources, direct users please enter in the browser view of textile resources.

Data show that Thailand currently has nearly 500 homemade footwear, 7 thousand workers directly employed. Footwear production index last year up 10.3% decline compared to the same period from 2000 to 2008 the average higher than 6.8%. Major export products such as male and female leather shoes and sports shoes, the first ten months last year, yields were down 24.68%, 20.27% and 28.20%.

Thai footwear and related accessories over the past five years exports increased steadily, until in 2008 a slight decline. Last year, footwear and related accessories exports totaled 794 million U.S. dollars, compared with 2008, the 971 million U.S. dollars over the same period fell 18.20%. Thailand’s footwear industry in 2009 the top five export markets were the United States, Denmark, United Arab Emirates, United Kingdom and Belgium, most of the major markets over the previous year atrophy of different degrees.

Last year, the footwear industry in Thailand have a greater impact than the news of the beginning of a famous brand sports shoes production base will gradually shift from Thailand to other countries. Part of the brand moved their production lines to other countries, certainly in the short term on the footwear industry in Thailand in employment, exports and so on impact, but the blessing in disguise, no bad thing, this effect is produced by another incentive system in Thailand Shoes who work hard, from the past for foreign brand production to create their own brands into the international market.

The face of economic crisis, the athletic footwear market, a significant reduction in shrink, some of Thailand’s manufacturer for the domestic shoe market, transition to the steady growth of shoes kind of product production. In addition, efforts to develop brand products in Thailand, Myanmar,

Malaysia and other neighboring countries in the market, have increased export sales, but also a Thai brand.

Thailand’s footwear industry in international trade also has to face many strong competitors, especially China, Vietnam, Indonesia and India, the four major international footwear powerhouse. In contrast, Thailand’s footwear industry in terms of production efficiency, product quality, style and even have an advantage, the proposed Free Trade Area of the signing will help the industry to obtain preferential tariff, thus enhancing the competitiveness of Thai industry.

The four major competitors in more with the Thai industry to compete in the middle and low product market, as high-end market, Italy, France, Switzerland and Taiwan in Asia, South Korea is Thailand’s competitors. From fashion design, fine art craft production to Thailand with the footwear industry who have a gap, needs to catch up.

In support of free trade agreements, the Thai industry should also insist on continuing to enhance product quality, shorten the distance with the leading competitors and catch up. In addition, with 560 million people of ASEAN to Thailand in terms of not only a huge economic entity, foreign trade, economic ally, but also footwear, a large consumer market for Thai footwear provide unlimited opportunity.

In early 2010, Thailand and the Thai Office of shoes for SME Association plans to go to India to participate in the “India International Leather Day” to expand the industry, network, explore business opportunities, seeking to have 1,166,000,000 people in this emerging market breakthrough. At the same time in the past two years, with the European competition in the market, some major competitors by the European Commission imposed anti-dumping duty, import tax rate three to five times higher than Thai products. January 2010 the European Commission decided to continue to be extended 15 months, the Thai industry Zhe Yi is a good news.

While these competitors have begun to turn the EU into the market order to reduce the ASEAN market, but with the gradual rebound in the world market this year, Europe and the United States economic recovery, Thailand vista footwear industry is looking forward to the day.

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